BadBlue® is the first project brand of the visual directing group 'Visual Suspect'. What does Korea's true YOUTH mean? BadBlue started with the theme of the message 'I Make My Blue Memories, with My Bad Choices.'. BadBlue, which consisted only of sample products in December 2019, was officially launched in February 2020 thanks to SNS reaction. BLUE is a word that express the color and also means many ambiguous meanings such as sadness, emotions, and memories. We visualize what YOUTH thinks these days.
BadBear® is signature character in the Bad Blue universe. Unlike the teddy bear, who gave comfort and love, he has a playful and mischievous personality. Smiling and pointing a gun is an act to cover up a complex. Meet the bad bear, who is somewhat clumsy but also lovely.
Visual Suspect is a brand direction group of two graphic designers based in Seoul in 2015. We add creative to the things that already exist, helping clients to express their hidden value. Brand design, brand strategy, service design, graphic goods, etc. are not limited to creative, and we proceed with a unique and intuitive design. We provide value to our customers by always finding new ways out of the traditional concept. We are challenging with great brands that we can enjoy and consume together.